Our Story

We spent years obsessing over "the perfect formula" for a productive day. With busy careers and demands on our time, our good habits often failed to stick and we became frustrated with ourselves for not being consistent.

After studying the science and reading everything we could, we realised that a good night’s sleep was a consistent theme for all high achievers, debunking many of the myths we used to believe about working longer and harder and sacrificing sleep to do it.

On our mission to achieve the holy grail of a perfect night’s sleep we tried every other sleep mask out there and were just not satisfied. As huge fans of James Clear's international best seller 'Atomic Habits', we knew that if we could create a sleep mask around the core fundamentals of habit building, then our sleep mask would really be the bridge between wanting to develop consistency with our sleep, and actually doing it.  

We believe that our sleep mask will be central to your new healthy sleep routine and will help you awakn your true potential too.